The Most-Streamed Sporting Event in History Reaches New Heights with 65 Million Concurrent Streams
Katie Taylor vs. Amanda Serrano Secures Its Place in History as the Most-Watched Professional Women’s Sports Event in the U.S.
Netflix and Most Valuable Promotions delivered an unprecedented night in sports and entertainment with the Jake Paul vs. Mike Tyson mega-event, setting multiple global records:
A Groundbreaking Milestone in Streaming History
• Jake Paul vs. Mike Tyson is now the most-streamed global sporting event ever, peaking at 65 million concurrent streams, including 38 million in the U.S. alone.
• According to TVision, 56% of all U.S. television viewing between 12 a.m. and 1 a.m. EST was dedicated to the Paul-Tyson fight.
Staggering Viewership Numbers
• The Paul-Tyson fight averaged an estimated 108 million live viewers globally (Average Minute Audience, AMA) during its broadcast. This momentum carried through the weekend, driving an estimated 125 million AMA (Live+1).
• The co-main event, featuring Katie Taylor vs. Amanda Serrano, averaged 74 million live viewers globally, cementing its place as the most-watched professional women’s sports event in U.S. history, with 47 million AMA in the U.S.
Netflix’s Dominance in Global Entertainment
• The event became the #1 title on Netflix for the week, amassing 46.6 million views (calculated as total hours viewed/runtime) by Sunday night.
• It achieved #1 rankings in 78 countries, including the U.S., UK, Canada, Brazil, Germany, and India, and appeared in the Top 10 across 91 countries during the week of November 11–17.
A Record-Setting Commercial Impact
• Joe Hand Promotions, a leader in out-of-home premium sports entertainment, estimated that over 1 million viewers watched the fight from more than 6,000 bars and restaurants across the U.S., marking a 50-year record for commercial distribution in combat sports.
A Social Media Phenomenon
• The event generated an astounding 1.4 billion impressions across Netflix’s global social platforms.
• On X (formerly Twitter), #PaulTyson trended as the #1 topic worldwide on fight night, while #Serrano ranked as the #2 topic in the U.S., Brazil, Spain, and Canada.
• The event dominated U.S. social conversation, accounting for 11 of the Top 11 trending topics.
A Collaborative Production Triumph
• The event was masterfully produced by Most Valuable Promotions and EverWonder, showcasing the power of innovative partnerships in sports and entertainment.
This record-breaking event solidifies Netflix’s growing dominance in live sports broadcasting, demonstrating its ability to revolutionize the way audiences experience global sporting spectacles. The Jake Paul vs. Mike Tyson mega-event represents a new gold standard in sports entertainment, leaving an indelible mark on history.
